The Open Access movement began with the belief that the fruits of research should be available to all. Its aspirations have now grown, with calls on scientists to open up all aspects of their research. Premier Li Keqiang recently declared that, “Open access to scientific knowledge and the nurturing of next generation researchers are what are needed nowadays and fit well with our future direction.” In this talk I will cover some of the recent developments in open access publishing and the global trend towards making science more open. I'll discuss some of the some of the things that motivate researchers to publish their work open access — from the altruistic to the selfish. I'll describe some of the things we at Nature Publishing Group are doing to help scientists distribute their papers — and even their data — to the widest audience possible. And finally, I'll try to provide some insight into the sorts of things that we look for in the papers we publish, and advice on how to improve the chances of getting your research published in aNaturejournal.